Hello 2026 - and new beginnings!

There comes a quiet moment in business where you realise you are no longer excited by the same things that once lit you up.

For me, that moment came while packing orders. I noticed that the part I loved most was not the selling or the shipping, but the conversations. The questions. The explaining why one ingredient works and another does not.

Amor has always been about more than products. It has been about understanding plants, chemistry, safety and intention. And now it feels like time to let that lead.